Lisle Illinois Restaurants
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Sexton grew beyond the State Street location and the company moved to its current location on North Main Street in downtown Naperville. Rykoff's operations have been absorbed but the Sexton banner remains in operation. The move to the new location at the corner of Nordstrasse and Landesstrasse required the van to be retrofitted with a freezer.
In 1924, six Diamond T. trucks were used for deliveries to the Chicago suburbs, averaging about 1,000 miles per week, or about 30 miles per hour. There were six Sexton trucks from the Indianapolis plant that took their manufactured products to a warehouse in Chicago that night and returned. Roads improved, commercial vehicle reliability improved, and electric vehicles were gradually phased out in the late 1930s, as the Chicago area expanded into the suburbs and delivery routes increased mileage. Electric trucks were put into service in the early 1940s, but most of the territory served by Sextons vendors received rail shipments directly from Chicago.
As business grew, Hitchcock and Sexton opened three more retail stores in the Chicago area, including one in Joliet and two more in Lake County.
With new markets opening up much faster, Sexton Foods chose to buy strong local market leaders rather than start from scratch, and thus bought strong local market leaders instead of starting from scratch. In addition to the large urban markets, they recruited regional, commission-oriented salespeople who called in customers who needed high-quality food in large quantities to feed their customers and workers, but were far from, or were their customers, the large conurbations. These rural customers were then driven to Chicago to make small purchases and place large orders. The branch's more than 370 sales areas covered all the major US metropolises in which they were located, from New York City to Los Angeles to San Francisco.
The most effective marketing was at professional congresses, where they would sponsor tasting stands with their products. Sexton Quality Foods had stalls and expanded its print advertising to reach its customers directly. The most important part of their marketing strategy was to have a sales stand at every trade fair and trade fair. Beatrice Foods and its management have maximized investment in John Küster & Co. to grow the company. John Sextons and Co have become entangled in the wholesale grocery business and taken Beatrix Foods into the frozen food business.
S.E. Rykoff & Co. manufactures a wide range of frozen products such as ice cream, yogurt and other products. RSMD also makes contract manufacturing and has operated as a manufacturing facility in Los Angeles, but has refused to supply RyKoff, Sexton or US Foodservice.
Since 1943 Sexton has been able to supply, manufacture and distribute a large quantity of institutional food. Since 1949, John Sextons & Co. has been one of the largest grocers in the United States and the second largest in North America. With over 50,000 customers on both coasts and more than 1,500 stores in Illinois, California, Texas, New York, Florida and other states, they have a warehouse, sales operations and truck fleet in Chicago, Illinois and New Jersey, as well as in Los Angeles and San Francisco. A new warehouse and distribution center has been opened in San Diego, and an additional Sexton office and warehouse are planned at a future location on the west side of San Jose, CA.
In 1967, 76% of the food volume was purchased by 31 food service customers, both regional and national chains. Sexton served more than 50,000 customers in the U.S., 40% of whom were restaurants, 28% were schools and colleges, and 32% were clubs, hospitals, monasteries and hotels.
Beatrice Foods increasingly focused on a division that supplied food that normally produced more than 1,000 pounds of meat, poultry, eggs and dairy products a day. The major national restaurant chains wanted to trade in products that could be reliably supplied by one of the largest national grocers. This required a standardized and easily recognizable brand to compete in the rapidly consolidating food service market.
In July 1997, US Foodservice Beatrice Foods and its parent company Kohlberg & Company, Inc. (JP) has entered into an agreement to merge the two companies. The original brand names used by Sexton's included US Food Service and US Foods, and the new company would operate under that name. Before the purchase, the company committed Kohlsberg US Foodservice to enter into a 10-year purchase agreement worth $1.5 billion with an option to increase by 6% over the term. Both companies were able to market all products under the "US Food Service" brand and drop the names "Beatrice" and "Sexton Foods" (the original name of the company's Food Service Division).